by marine@spinnakercommunication.ch | Jun 8, 2023 | Articles, Brand Strategy
The 7 strategies of co-branding Co-branding, a powerful growth lever in the digital economy, uses the alliance of several brands/companies with different strategic objectives: 1. Multiply audiences for associated brands – image positioning For H&M, giving...
by marine@spinnakercommunication.ch | Jun 8, 2023 | Articles, Brand Strategy
The 8 keys to brand performance In the era of the digital economy, the corporate brand is no longer a detachable element of the company, the brand has become the key resource of the company and its organization No business performance without a brand – Why?...
